I studied graphic design and over the years have worked as a designer and a retail buyer. It is through the graphic medium that I discovered a love of patterns and the simplicity and harmony they create. Stripes and spots are my go to choice. I love word play and enjoy looking for ways to put positive affirmations into my work. I hope they will make you look more closely and occasionally bring a smile or a knowing nod to their meaning. I am also a fan of the written word and the extra thought that goes into this method of communication. I don’t think we should keep our card sending resricted to birthdays & special occasions. You should be able to send a card for no reason, just to let the receiver know you are thinking of them from time to time. So ‘send a card for no reason’ is my new mantra.


e. sarah@sarahsimonds-gooding.com

me for web.jpg